Coke - Christmas

On every Christmas, Coca-Cola brings to the Romanian market limited edition promotions. I had the opportunity to lead an internal design competition. After the client chose the final version, it went into production and was later featured as best practice Coke packaging design.

This page presents my own view and does not necessarily reflect the views Coca-Cola and McCann. All confidential information has been omitted or obfuscated.

My Role

Senior Graphic Designer /
Interim Design Manager

The Team

Designers, Account Managers, Production, Proofreaders, Client Brand Manager, Media Buyer

Target audience

16 years old and over urban females and males.

Tasks

  • Organise the design challenge.
  • Produce desin proposals.
  • Organise anonymous vote.

Process

Research

Senior Graphic Designer /
Interim Design Manager

Design

Impact

Iterations

Final

What I learned

Thanks for watching.